Barefoot & Blue is a coastal-inspired lifestyle brand celebrating color, creativity, and the simple beauty of home.

Founded by Emily Mercer in Florida, the brand blends soft seaside tones, handcrafted details, and an elevated yet playful aesthetic. Each collection is designed to bring a sense of joy, ease, and sunshine into the everyday - from curated presets to lifestyle goods.

Rooted in creativity and inspired by the coast, Barefoot & Blue is a space where artistry and home life meet. Where color tells a story. And where the little moments matter most.

Here, every piece is thoughtfully made to brighten your space, your photos, and your daily rhythm.